The Flying Pan – PART 1

What started out as humble beginnings fuelled by a big heart for a quality food service, has driven this Cape Town food startup to become a local success story with just the right measure of zest.


The Flying Pan opened its doors in March 2013 after identifying a growing need for a healthy dinner delivery service in Cape Town’s southern suburbs. Chef Mats’ aim to prepare healthy, home-style food delivered straight to your door began in the literal sense – in his home kitchen, prepared by himself on a daily basis. And it is from this humble beginning that The Flying Pan has developed into a local love-mark with a loyal and ever-growing customer base of regulars. The positive and helpful feedback provided by his customers over the years’ has seen Mat identifying that not only is great food a must – but the convenience aspect is the essential ingredient in taking his business to the next level. And so, The Flying Pan expanded to include Bridget Hoepner, and this dynamic husband and wife team are now delivering upon the markets need – not only for great and affordable food – but for a service that offers complete convenience from the point of ordering, to the point of payment and daily delivery. The Flying Pans’ aim is to offer the complete package!


The 31st September 2015 marks the re-launch of The Flying Pans’ streamlined ordering and payment process along with their bold new brand, a reflection of a food business that is “less of a homely kitchen and more of a business that customers can rely on for consistent, contemporary, high quality food and every day convenience”. Their meals are prepared fresh daily by qualified chef Mathew Hoepner and his small team, using high quality, locally sourced, seasonal ingredients. The variety of weekly menus speak for themselves, and are inspired by the couples travels as well as local trends. In addition to their ‘classic menu’, customers can now choose from their ‘low carb’ and ‘vegetarian’ menus with complete flexibility i.e.: no minimum orders or subscriptions. Order and pay online a day prior to your desired delivery! Simple, easy….yummy!


Having collaborated with in various experiential marketing endeavours in the past including experimenting with recipes incorporating our Exotic Spice mixes through their recipes – and The Flying Pan are a pair with potent potential! And so, I thought I might go undercover and test their newly launched ordering process with a few of this weeks’ new “low carb” meals on offer.

I begin today on the first day of their re-launch…on the menu tonight is a Cape Malay Chicken Curry with Coriander. I must say – I love their new packaging and can’t wait to tuck in!!!

Watch this space for my honest feedback…to follow at the end of the week…or do your own sampling by visiting:

Written for by: NanNan_blog piccy Hoepner – Magpie: Creative Marketing, Design and Lifestyle

Mother-of-two delicious girls, lover of food (fine and fast), purveyor of all things pretty and Jill of all things ‘creative’…Nancy has a background in the visual arts, design and marketing and is the owner and Creative Director of Magpie as well as a co-owner and partner of The Magpie and The Owl – Signature Events. Having worked with the team for some time, she is thrilled to take time out from juggling and add some spice to the blog. Don’t get us wrong….it’s not that it needs it….it just wants more…and she is happy to oblige.


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