The Flying Pan – PART 2

Well, this is the kind of ‘test’ that I would undertake any week on the month! And, after the testing The Flying Pans new ordering system, as well as a few selections from their “Low Carb” menu – my hunch has been affirmed…this team gives Woolies a run for their money! (No offense Woolies!).


Cutting straight to the chase – there are three underlying factors that set The Flying Pan aside from the rest…


  • Their humble approach – they want your feedback because this indicates that their customers are engaging with their product! They are forthcoming and honest in their response, and keenly implement where practically possible.
  • Their ‘special’ is fresh! Every lid lifted reveals the likes of a fresh sprig of basil, or a generous sprinkling of chopped dill. They want you to fall in love with what your prospective meals looks like – and then meet this equally with flavour. If it’s not fresh – it’s not in your meal. From freshly garnished, to freshly prepared, to freshly concocted, in the ‘original’ sense….
  • Finally, my question to you is, how often does your burly hubby say to you “but I’m still hungry” after tucking into a ready-made meal? Well, The Flying Pan lifts value to a new level with their portion sizes! Accompaniments, sauces, garnish, meat…your meal is portioned beyond generously and delivered in a healthy-sized, microwavable, recyclable PET container with branded tamper seal. Some might say the portion sizes are too large, but this speaks of the teams’ commitment to delivering value for money in every aspect including via their free delivery service (for all customers in the Southern Suburbs).


Part of my little investigation included testing the system, and whilst having just re-launched their website with new ordering processes, which always results in a few teething issues…they are the first to admit they are fine tuning things. This is where Bridget is an invaluable part of the team and she heads up admin and orders to allow Mat spend more time concentrating on menu design and cooking! Despite still teething, they are managing to stick to the consistent and timeous delivery of their meals to your doorstep – what more are you asking for. Online is the way forward – and they are headed there at a pace, but without losing the personal touch and connection to their customers’ needs that is missing from so many of their competitors.

As a customer, you will receive personal weekly emails including news, relative info and up and coming menus for ordering. And, you are not tied in to any tedious meal plans – a once off when needed is perfectly acceptable as long as its 24 hours in advance.

If you haven’t done so yet, do yourself and your family a favour and pay a visit to Give them a try – you will be inspired, at the very least!

Written for by: NanNan_blog piccy Hoepner – Magpie: Creative Marketing, Design and Lifestyle

Mother-of-two delicious girls, lover of food (fine and fast), purveyor of all things pretty and Jill of all things ‘creative’…Nancy has a background in the visual arts, design and marketing and is the owner and Creative Director of Magpie as well as a co-owner and partner of The Magpie and The Owl – Signature Events. Having worked with the team for some time, she is thrilled to take time out from juggling and add some spice to the blog. Don’t get us wrong….it’s not that it needs it….it just wants more…and she is happy to oblige.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s